Early in March, a representative from the Southern Great Barrier Reef destination attended Tourism and Events Queensland's New Zealand Trade Show 'Queensland is calling'.
During 85 appointments in Auckland and a further 43 appointments in Christchurch, our destination was showcased during an 8-minute presentation to each appointment, representing trade ready products and the broader destination.
Also as part of this event, the Southern Great Barrier Reef was showcased on the menus, with Bundaberg Rum used to flavour the delicious seafood entree. View the full menu here.
The Southern Great Barrier Reef destination has worked closely with the New Zealand markets over the years, with annual in-market representation at trade shows, as well as more recent zoom updates to ensure the destination remains front of mind.