Thank you to all the trade and media partners who took the time to meet with us during ATE25 in Brisbane. Interest in the Southern Great Barrier Reef (SGBR) continues to grow, and this year’s event reinforced the region’s position as an accessible, nature-based destination that delivers real value to the international market.
ATE25 (Australian Tourism Exchange) wowed international delegates in Brisbane from 27th April to 1st May, with a record number of Queensland booths and a record 18 booths attending from our Southern Great Barrier Reef Destination. Each booth conducted up to 25 back to back appointments per day for 4 days !
The 2025 Australian Tourism Exchange (ATE25) is the largest and most prestigious tourism trade event in the southern hemisphere, bringing together international travel buyers, tourism operators, and media for five days of networking, showcasing and strategic partnership building.
A huge thanks and congratulations to our operators who invested both human and financial resources to attend ATE25:
Capricorn Coast:
Gladstone Region:
Bundaberg Region:
Central Apartment Group also attended in the National stand, promoting their 28 properties around the country including 4 in the Gladstone region, 1 in Rockhampton, 1 in Emerald.
6 “new to trade” operators also attended on day passes at our Southern Great Barrier Reef destination booth.
Bundaberg Region:
Bundaberg Brewed Drinks
C Bargara Resort
Monsoon Aquatics
Gladstone Region:
Travellers Rest 1770
Pepper's Gladstone
Ward's Brewery